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A few days ago, lucky bird group production manager LiJiJun said, and past "a kind of style, mass orders" marketing different modes, the current market seems to be to another trend, namely shoes style is more and more abundant, but total order formerly "a single big, to" of the school, although increasing year total, but order "fragmentation" the situation, are very clear.

Front design "fragmentation"

"The market every day of rolling information which demonstrates, the requirements of heterogeneous often needs of our research and design must understand 'fast fashion' pop attitude, to make a quick NHL Jerseys reaction." The general manager KeLi love dress fort force obviously for "fragmentation" bring "fast fashion" trend empathy, but according to her analysis, "fragmentation" to the clothing consumption market segmentation, apparently more than "fast fashion" the wing, she think high-end clothing to "luxury change". In fact, it is a kind of specific needs, even today, custom-built costume this in reform and opening up, the nearly disappear garment production form, also in a certain range to "restoration".

According to the market research analysis, along with the progress of production machines, and innovation power of booming development, industrial assembly enriched the clothing the supply of goods, but with the current individualized consumption demand is inflation, thirty years ago, handmade tailor products, clothing custom is became prevalent, custom gradually become the embodiment of the identity.

Marketing "fragmentation"

Analytic personage points out, the past is the end of cash sales, now is the beginning of the sales. Market information "fragmentation" later, means that deal with the project evaluation, a job more finely, detailed, this for enterprise tracking customer information, and constantly develop resources, and then find users active need, create user needs, is a challenge. "According to the statistical data collection on hand grasp, each of the basic can't more than 50 double, less time even is a digits, this time no more simple means that product of cash to sell, but you have a customer information, you can according to the information, to adjust the marketing, the most timely quickly find the market demand." Sen SunJunLin think flag dress vice-president, from selling products to sell services change, the advertising into "word-of-mouth marketing, has become a marketing" fragmentation "the request inevitably.

Market "fragmentation"

"Research and design change and marketing ideas are external cause, the real revolution of the 'fragmentation' internal cause lies in the market itself." Market analysts CengXiaoYong think, when shoes and clothing entered the after ordinary families, and its consumer also will be "fragmentation" MLB hats development. At present, the leisure to from outdoor, from handsome loaded to business men's clothing, almost all kinds of consumer market at all levels don't start pushing hot cross boundary, for example, seven Wolf cross-border tend to be business leisure men's clothing; LinSen wood the tendency of leisure sports is forthcoming; Riches and honour the bird cross-border tendency of leisure and business men and women is elements, in "almighty", "cross-border" for selling shoes clothes market segment, each of the consumer goods are found it of the host, for consumers, or a words: "practical than everything".