As the net buys rapid rise, Internet users pay a surge in good faith, express the perfect, the network has become following the traditional retail dealers, department stores and specialty shops after, the clothing industry and a important retail channel. Face "network" the virtual space competitors, clothing dealer traditional agent, join way and impact industry crisis highlights, to seek the way of their transformation.cell phone charger Recently, a by hangzhou municipal government, the China international silk expo and NvZhuangZhan organized by the organizing committee, the Chinese dress nets, Chinese clothing dealer service center of the "2010 Chinese clothing dealer innovation BBS" held in hangzhou, zhejiang province, in. The meeting through the "theme speech, peak BBS, mutual communication" three theme activities, and to discuss the clothing industry development law and the dealer future outlets of the innovation.

Nets pin should attach importance to the "traditional rules"

BBS, domestic clothing industry experts, Beijing front authority chief consultant management experts cheung in "the era of network dealers wealth new growth" the speech, he stressed that the boss is going to in their clothes thinking on breakthrough ideas, decide way out and in the future the clothing dealer only closely combining the part of the network channels, we can do better; Whether the network retail, or entity shop sales, product, display, promotion, correct understanding of drive, is the constant profit dealers code.

Shanghai is one HaoYingLi chief instructor is considered consultation, the network shopping trends, has become an important channel of young people buy clothes, this is the market trend. But, inside short time buy traditional way of channel mainly will not change, this also is the trend of the market.

The experts also think that emerging network retail channel and the traditional clothing dealer, fast fashion enterprise and consumption market together, to make every a new clothing rapid transfer to the hands of consumers, constitute the clothing retail channels in the core factors.

Entity department "online" advantage

According to the Chinese clothing dealer service center monitoring data showed that: over the past 10 years, the clothing production and sales are ranked first in the world, sales rise year by year, the ratio of more than 10% of the total retailNBA hats sales in China. Enter for 2008 years, our clothing industry retail channel in constantly adjust innovation, upgrade and clothing brand continuously strengthen try to retail, associated, custody, e-commerce, bulk order and so on the new channel mode. At the same time, the traditional clothing dealer agent, join way and suffer. In this context, the dealer will also need to conform to the development of the industry, constantly adjust, and "online net" is undoubtedly small shop to low cost, the boss of the 300 million race to fast user buys a kind of important ways.

According to the China electronic commerce research center sampling survey data show: now many on taobao shop open the sellers, nearly fifty percent is a line on entity shop, synchronization in taobao, clap, baidu yes, open shop web site, in order to expand the area outside and buyers order resources.

To this, the China electronic commerce research center researcher lei cao points out, take "entity + nets pin" model of clothing dealer, especially large stores, department stores and relying on brand manufacturers purchasing platform and supply chain support, involved in the electronic commerce in brand, user, marketing channels and after sales service advantages; But also face online line price is not unified threat, easy impact existing channels circulation and price system. But in the intime nets of on-line, showing that China's traditional entity department stores began to "the nuggets" huge e-commerce market. In 2010, China is expected to become both collective of e-commerce into "the reign NHL Jerseys of an emperor".

Chinese clothing nets CEO ChenXueJun in BBS disclosed on, Chinese clothing nets will be in Shanghai, Beijing, guangzhou tour "Chinese clothing dealer innovation BBS", for the dealers enterprise to build a learning experience, the latest online line "through", develop the network retail channel platform. Relevant article:Clothing business